Anuradha Mathu Agrawal has been appointed as the Head of Mid-Market Entertainment Ad Sales at JioStar. She steps into this role following the departure of Dhruv Dhawan, who previously managed digital growth for mid-tier and emerging clients with a regional focus.
Currently serving as Executive Director at JioStar, Anuradha Mathu Agrawal brings vast industry expertise, having been associated with Disney Star since 2016. Her appointment marks a strategic move to strengthen JioStar’s presence in the entertainment ad sales sector, particularly in regional markets.
Dhruv Dhawan, who played a significant role in driving ad sales at Disney+ Hotstar before the Disney–Reliance merger, has officially stepped down from his position. His next career move remains undisclosed, but his contributions to the digital ad sales landscape have been widely recognized.
Anuradha Mathu Agrawal has built a strong reputation in the industry, particularly in regional ad sales, where she has managed key markets, including Marathi, Bengali, and Oriya. Prior to this, she successfully led ad sales for the Telugu market and oversaw the Kids portfolio at Disney Star.
With over three decades of experience, Anuradha Mathu Agrawal was appointed Senior Vice President at Disney Star in 2016, where she played a crucial role in expanding the network’s advertising reach. Her ability to drive revenue growth and develop market-specific strategies has been instrumental in her career.
Before joining Disney Star, Anuradha Mathu Agrawal held leadership positions in media sales, including her role as National Revenue Head at CNN-News18. Her extensive background in revenue generation and strategic sales management positions her well to take on this new responsibility at JioStar.
As she steps into her new role as Head of Mid-Market Entertainment Ad Sales, Anuradha Mathu Agrawal is expected to leverage her deep understanding of the industry to drive innovation and enhance JioStar’s advertising reach. Her appointment aligns with the company’s broader growth strategy, reinforcing its commitment to expanding in the competitive entertainment ad sales landscape.