Satinder Dutt has been appointed as the CEO of Viney Shoetech Pvt. Ltd. (VSPL) for sports shoe manufacturing for international and domestic brands in India. This leadership change comes as VSPL, founded by Anant Aggarwal and Viney Agarwal, aims to enhance its capabilities in the footwear manufacturing industry.
With extensive experience in footwear production and operations management, Satinder has played a key role in driving large-scale manufacturing projects. Before joining VSPL, he was associated with SSIPL Retail Ltd., where he led multiple manufacturing units, focusing on production efficiency, lean management, and automation.
Over the years, Satinder has worked closely with leading global brands, overseeing quality control, supply chain optimization, and advanced manufacturing techniques. His expertise in integrating new technologies, such as laser and oscillating automation, has significantly contributed to innovation in the industry.
At SSIPL, he was instrumental in executing technology transfers for international sports brands and introducing sustainable chemical processing methods in footwear manufacturing. His leadership helped enhance operational efficiencies and product quality across various manufacturing units.
As CEO of VSPL, Satinder will focus on scaling up production capabilities and strengthening the company’s reputation as a preferred manufacturing partner for global and domestic sports footwear brands. His strategic vision will drive innovation, sustainability, and operational excellence.
Satinder holds a Master of Business Administration in International Business from Guru Jambheshwar University of Science and Technology, along with a Bachelor of Technology in Mechanical Engineering from Kurukshetra University. His technical and managerial expertise positions him well to lead VSPL’s next phase of growth.
With his leadership, VSPL is set to expand its footprint in the sports footwear manufacturing space, aligning with global trends and evolving industry demands. His appointment is a strategic move to reinforce the company’s position as a key player in the sector.