Vipul Mathur has been appointed as the Head of Ethnix by Raymond, marking a significant transition in his career within the retail and lifestyle sector. With over two decades of expertise in e-commerce, branding, and retail transformation, he brings a wealth of experience in developing brand strategies and integrating digital innovations. His appointment is expected to enhance the brand’s market presence by aligning its offerings with evolving consumer trends.
Throughout his career, Vipul has been instrumental in business transformation, focusing on customer-centric strategies that drive growth. His expertise in retail operations and digital commerce has allowed him to successfully lead initiatives that enhance brand positioning. His leadership at Ethnix by Raymond is anticipated to further solidify the brand’s relevance in the dynamic fashion and lifestyle industry.
Before joining Raymond, Vipul held key leadership roles at Nykaa Fashion, Udaan.com, and Luminatiq. His contributions in these organizations included expanding exclusive brand portfolios, strengthening direct-to-consumer models, and fostering strategic partnerships with suppliers to drive business growth. His ability to navigate the evolving retail landscape has played a crucial role in the success of several high-profile brands.
In addition to his leadership in the e-commerce space, Vipul has been at the forefront of digital retail initiatives. He played a vital role in transforming Van Heusen’s retail approach and was instrumental in launching SKULT’s athleisure brand, which introduced innovative fashion concepts to the market. His deep understanding of consumer behavior and digital trends has allowed him to drive impactful transformations in the retail sector.
With his new role at Ethnix by Raymond, Vipul is set to blend the brand’s rich legacy with modern retail strategies. His approach will focus on leveraging digital platforms, optimizing supply chain efficiencies, and enhancing customer experiences. His appointment comes at a crucial time as the brand aims to expand its footprint and strengthen its positioning in the ethnic wear segment.
Raymond Ethnix & Home is poised for a new phase of innovation and expansion under Vipul’s leadership. His extensive experience in fashion retail, combined with his strategic vision, will be key in shaping the future of the brand. By integrating traditional craftsmanship with contemporary business models, he is expected to drive sustainable growth for the brand.
This leadership transition reflects Raymond’s commitment to strengthening its retail divisions with industry veterans who bring expertise in digital transformation and market expansion. Vipul’s appointment reinforces the company’s strategy to evolve with changing consumer preferences while staying true to its brand heritage.