Akash Jain has been appointed as the Director of Marketing, Head of Media at Flipkart, where he will lead the company’s digital and ATL media strategies. In this role, he will focus on strengthening Flipkart’s core business and expanding its presence in emerging verticals such as Flipkart Minutes. His appointment marks a significant milestone in his career at Flipkart, where he has been a key contributor for nearly seven years.
Prior to this role, Akash Jain served as the Head of Media – Associate Director at Flipkart, where he played a crucial role in shaping media strategies across categories, including mobiles, electronics, appliances, fashion, and beauty. His efforts extended beyond traditional retail segments to newer business areas such as health, fintech, and grocery. He worked closely with brands to enhance their media presence on Flipkart, ensuring strategic marketing alignment across platforms.
His journey in the marketing space began before Flipkart, with nearly three years at ODigMa, an Infibeam Avenues Ltd company, where he gained significant experience in digital marketing. His expertise in online advertising, performance marketing, and media optimization helped him build a strong foundation in the field.
In addition to his corporate experience, Akash Jain has also ventured into entrepreneurship. He founded ContestJunction, a platform focused on coupons and giveaways. This initiative allowed him to gain insights into consumer engagement, promotional strategies, and digital marketing, further strengthening his expertise in the industry.
At Flipkart, he has progressively taken on roles of increasing responsibility, demonstrating his ability to drive impactful media campaigns. His contributions have played a key role in enhancing the company’s marketing capabilities, aligning Flipkart’s media strategies with evolving consumer preferences and digital trends.
With a strong background in brand communication and media planning, Akash Jain is expected to lead innovative marketing initiatives that will drive engagement and visibility for Flipkart. His appointment comes at a time when digital commerce is evolving rapidly, requiring agile and data-driven marketing approaches to stay ahead in the competitive landscape.
Under his leadership, Flipkart’s media strategy is set to grow further, reinforcing its market positioning and strengthening partnerships with brands. His expertise in digital and ATL media will be instrumental in shaping the company’s future marketing endeavors.