Kasturi Paladhi has joined Hindustan Coca-Cola Beverages as the Head of Communications and Social Media. With extensive experience in corporate communications, public relations, and brand strategy, she brings a strong background in managing external communications for leading organizations.
Before joining Hindustan Coca-Cola Beverages, Kasturi held leadership roles at Protean eGov Technologies, CoinSwitch, and Xiaomi India. Her expertise spans media relations, crisis communications, and digital storytelling, making her a valuable addition to the companyโs communication strategy. Over the years, she has successfully led campaigns that have enhanced brand reputation and stakeholder engagement.
With a postgraduate diploma in Public Relations and Corporate Communications from Xavier Institute of Communications and a background in English Literature from Miranda House, Kasturi combines strategic insight with creative storytelling. She has also played a key role in event planning, leadership communication, and social media management throughout her career.
At Hindustan Coca-Cola Beverages, Kasturi will drive the companyโs external communication efforts, strengthening brand visibility and engagement. Her expertise will be instrumental in shaping impactful narratives and fostering strong media relations in the industry.