Javier Lopez has been appointed as the Chief Executive Officer of Decathlon, bringing over two decades of experience within the company. Having been associated with Decathlon for 26 years, he has held key leadership roles across digital, logistics, and retail. His extensive expertise and deep understanding of the company’s operations make him well-positioned to drive Decathlon’s growth and innovation in the global sportswear market.
Throughout his tenure at Decathlon, Javier Lopez has successfully led various markets, including serving as the head of Decathlon Germany from 2012 to 2015 and later as the CEO of Decathlon Spain from 2015 to 2022. His leadership in these regions contributed significantly to strengthening Decathlon’s presence and enhancing its customer experience. With his new role as Chief Executive Officer, he succeeds Barbara Martin Coppola, who has led the company since March 2022 and spearheaded key transformations in Decathlon’s branding and e-commerce strategy.
Expressing his gratitude for the new role, Javier Lopez acknowledged the trust placed in him by Decathlon’s leadership. He emphasized his commitment to continuing Decathlon’s mission of making sports accessible to all while further enhancing customer engagement through digital advancements and retail innovation. Under his leadership, Decathlon aims to expand its market presence and reinforce its reputation as a leader in the global sports industry.
Barbara Martin Coppola, reflecting on her tenure, highlighted the company’s achievements over the past three years, including redefining the customer experience and increasing e-commerce revenue to 20% of total sales. She expressed confidence in Javier Lopez’s ability to lead Decathlon into its next phase of growth, building on the strong foundation set by the company’s dedicated teams worldwide. With this transition, Decathlon looks forward to a future of continued success under Lopez’s leadership.
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