Mohini Varma has joined DDB Mudra Group as Executive Vice President – Planning, marking a significant addition to the agency’s strategic leadership. With more than two decades of diverse experience in journalism and brand strategy, Mohini brings a unique combination of narrative intuition and analytical precision to the role.
A firm believer in creating culture beyond the brief, Mohini has led strategy for some of the most influential campaigns across India. She has held leadership roles at Toaster, Havas India, FCB India, and Mindshare, working with brands across categories including tech, media, health, and FMCG. Her ability to craft emotionally resonant brand stories that drive real change has made her a standout voice in the industry.
Mohini’s prior stint at DDB Mudra Group as Director, Brand Communications gives her a rich understanding of the organization’s philosophy and vision. From leading integrated campaigns to building purpose-led strategies, her work reflects a deep focus on insight-driven creativity that transforms both brands and consumer behavior.
With this appointment, DDB Mudra Group reinforces its planning leadership with a future-ready perspective anchored in deep human truths, innovation, and storytelling. Mohini’s return signifies a powerful convergence of legacy and reinvention, poised to elevate the agency’s strategic offering further.