Anamika Singh has joined Rapido as Associate Director – Brand, marking a significant milestone in her dynamic and diverse career in marketing. A seasoned Sales and Marketing leader, Anamika brings over a decade of experience in building and scaling consumer brands across multiple industries—from global banking and technology to retail and digital platforms. Her arrival at Rapido is a strong reinforcement of the company’s brand-led growth strategy in a competitive, high-speed mobility ecosystem.
Before joining Rapido, Anamika led the marketing and brand communication function at Wildcraft India, where she served in various leadership roles over nearly seven years. As Head of Marketing and Brand Communication, she spearheaded strategic initiatives that elevated the brand’s market presence across India. Her earlier tenure at MintM Inc. saw her actively defining marketing strategies, overseeing digital transformation, and enhancing media visibility through public events and high-impact campaigns.
Anamika’s journey also includes impactful stints at Mu Sigma, where she drove product marketing and digital campaigns across platforms, and Rang De, where she led digital outreach, corporate partnerships, and event management. With deep expertise in consumer behaviour, data-driven storytelling, and end-to-end campaign execution, Anamika has consistently delivered measurable outcomes and built compelling brand narratives that resonate with diverse audiences.
Her multi-sector experience—from working with social enterprises to high-growth startups and enterprise-level organizations—has shaped her into a marketing leader who thrives in both strategy and execution. At Rapido, Anamika will be responsible for shaping brand strategy, building deeper customer connections, and driving innovation in the company’s outreach efforts as it scales further in the mobility-as-a-service space.
Rapido’s latest leadership move reflects its continued focus on strengthening brand equity and customer engagement in India’s rapidly evolving urban mobility landscape.