Prateek Gupta has been appointed Vice President of Enterprise Business at CoinDCX, stepping into a leadership role at one of India’s leading crypto exchanges. With decades of diverse experience in business development and growth strategy, he brings a strong background in scaling organizations and driving institutional adoption. Prior to joining CoinDCX, Prateek led sales and business development at Onmeta, where he was instrumental in shaping the company’s trajectory and building deep B2B partnerships.
His professional journey also includes key leadership roles at Superfone and Ola (ANI Technologies Pvt. Ltd), where he contributed to product growth and strategic initiatives. At Ola, he spearheaded group product strategy, while at Superfone, he drove user acquisition and brand positioning. His experience spans industries and functions, reflecting his ability to adapt and lead in high-growth, dynamic environments.
Prateek began his career in consulting at Boston Consulting Group (BCG), gaining strong analytical and strategic problem-solving skills that continue to inform his approach to business leadership. With a long-standing passion for crypto—especially Bitcoin—he now aims to drive broader institutional adoption of digital assets in India, making them as mainstream as any traditional asset class.
In his new role at CoinDCX, Prateek is expected to focus on building enterprise solutions and strengthening the company’s position as a trusted platform for institutional crypto adoption. His proven track record across companies like Onmeta, Ola, and BCG positions him well to contribute to the evolution of India’s fast-growing crypto ecosystem.