Akshaya Vasishth has been appointed as Chief Marketing Officer (CMO) at Sujata Appliances, marking a strategic move by the brand as it expands into premium product categories. With over two decades of leadership in the global FMCG sector, Vasishth brings deep marketing acumen and digital transformation experience to the appliances major. At Sujata, he will lead the marketing strategy across its established mixer-grinder range and the newly launched portfolio of hand blenders, breakfast appliances, and irons.
Prior to this, Vasishth held senior roles at Sun Pharma, Himalaya Wellness, and Mahindra & Mahindra, where he was responsible for driving brand growth, spearheading innovation, and leading multi-market marketing operations. His experience also spans consumer healthcare and wellness categories, providing him with a strong foundation to position Sujata’s diversified offerings across Indian households.
In addition to his corporate experience, Vasishth has been at the forefront of digital innovation, having founded GCC+, a digital health platform. His strategic mindset and entrepreneurial outlook are expected to play a vital role in shaping Sujata’s narrative as it steps into a competitive landscape of premium small domestic appliances. He is an alumnus of IIM Lucknow, reinforcing his strong academic and strategic credentials.
Sujata Appliances, established in 1979, is known for its robust engineering and commitment to quality. Under Vasishth’s leadership, the company aims to accelerate its product innovation, strengthen its consumer connect, and expand market share in both traditional and emerging segments. His appointment signals a renewed focus on brand building and premiumisation across the product portfolio.