Shobhit Malhotra has been appointed as the CEO – International Business at iD Fresh Food, where he will lead the company’s global expansion, including its operations in the GCC region and strategic entry into new international markets. With more than two decades of experience in the consumer goods industry, Malhotra brings a strong track record of transforming businesses, delivering sustained growth, and driving cross-border success through innovative strategies and strong commercial acumen.
Prior to joining iD Fresh Food, Malhotra served as the Vice President & General Manager at Colgate-Palmolive, overseeing all GCC countries. His career at Colgate-Palmolive spanned nearly two decade, during which he held various leadership roles across geographies including South Africa, Russia, and Central Asia. His tenure was marked by successful business turnarounds and building high-performing teams with a focus on customer development, strategic planning, and market expansion.
Malhotra’s professional journey also includes impactful roles at PepsiCo and Unilever, where he developed his expertise in marketing, sales, and team management. At PepsiCo, he contributed to strategic planning and brand development, while at Unilever, he rose through the ranks from a management trainee to brand and area sales manager, gaining deep insights into emerging markets and consumer behavior.
His appointment signals iD Fresh Food’s commitment to strengthening its global presence and tapping into high-potential markets with a seasoned leader at the helm. Malhotra’s extensive experience across continents and leading organizations positions him to drive international growth and unlock new opportunities for the brand.