Karishma Gupte has stepped into a pivotal leadership role at Edelman as the India Brand Lead and Head of the Delhi Office, marking a significant milestone in her accomplished career in brand communications. With nearly two decades of experience and a history of leading high-impact campaigns across luxury, lifestyle, FMCG, and hospitality sectors, Karishma brings deep strategic expertise and creative vision to this dual mandate.
Her journey has been defined by crafting compelling narratives and delivering integrated communication strategies that elevate brand reputation and visibility. Recognized as one of Reputation Today’s “40 under 40” in 2017, Karishma’s work is a reflection of her deep understanding of consumer behavior, media dynamics, and storytelling across platforms. Her experience spans top agencies and premium brands, including impactful stints at PR Pundit and French Connection, where she built digital-first campaigns and drove strategic marketing initiatives.
Prior to this elevation, Karishma served as Vice President – Brand Practice and Food & Beverage Sector Lead at Edelman, where she played an instrumental role in scaling category-focused client work while mentoring cross-functional teams. Her leadership was critical in shaping sector-led communication frameworks that delivered tangible business outcomes.
In her new role, Karishma will be responsible for steering brand strategy for Edelman India and leading operations for the Delhi office. Her focus will be on innovation, collaboration, and excellence — driving Edelman’s position as a trusted communications partner while nurturing a culture of creativity and growth. Her appointment is a testament to Edelman’s commitment to empowering visionary leaders and strengthening its regional leadership bench.