Geetu George has been appointed as the Director – Strategic Growth Initiatives at Ultraviolette Automotive, marking a pivotal move in her career and a strategic addition to the company’s leadership. She joins the Bengaluru-based electric mobility innovator in June 2025, bringing over 15 years of experience in business strategy, partnerships, and sustainable growth initiatives.
Prior to this, Geetu served as Partner Lead at the World Economic Forum, where she was instrumental in building partnerships with South Asian businesses and contributed to key thought leadership reports on green hydrogen and supply chain decarbonization. She also held multiple leadership roles at Shell, where she successfully led the India launch and expansion of its Fleet Solutions business, overseeing product-market fit, go-to-market strategy, and innovation rollouts.
At Ultraviolette, Geetu is expected to drive strategic projects that support the company’s long-term growth, focusing on scaling clean technology solutions and expanding global presence. Her diverse expertise in sustainability, mobility, and stakeholder engagement makes her a strong fit for this high-impact role in the future of electric mobility.