Malhar Barai, formerly the Senior Director of Marketing at Affle, has joined Creative Synergies Group as Vice President of Marketing.
In his previous position, Barai was responsible for driving the corporate marketing function, with a focus on enhancing brand presence, employer branding, public relations, and thought leadership.
His duties included the creation and execution of integrated marketing campaigns aimed at boosting brand recognition. He implemented omnichannel marketing strategies to support brand development and lead generation.
Barai began his professional journey at True Solutions and has since held roles at Quinnox, Mahindra Satyam, and Tech Mahindra.
During his tenure as Group Manager of Digital Marketing and Strategy at Tech Mahindra, Barai developed and launched integrated digital marketing campaigns leveraging owned, earned, and paid media. He also oversaw social media activities and managed media buying efforts.
