Mocemsa, the Indian fragrance house, has appointed Subhadro Das as their new Chief Executive Officer. With over 20 years of experience in marketing, sales, and business development leadership, Das brings expertise and visionary leadership to Mocemsa. His focus includes consolidating resources and developing the brand across all verticals and innovations.
Das has held extensive roles at Desire Fragrances BV, Raymond Consumer Care Ltd., Beauty Concepts Pvt Ltd, and Pepe Jeans London. His valuable experience in premium brands is expected to lead Mocemsa to new heights.
Paarth Malhotra, Co-founder of Mocemsa, expressed his enthusiasm: “We are happy to have on board Subhadro as our CEO. His extensive experience and innovative mindset align perfectly with our vision for Mocemsa’s future. We look forward to achieving newer heights with him.”
Das aims to elevate Mocemsa as a global fragrance and wellness leader by expanding its diverse portfolio, securing additional retail space, and establishing a worldwide presence to attract aspirational and SEC A+ consumers. Under Das’s leadership, Mocemsa plans to innovate and grow by enhancing internal and external structural efficiency. His leadership style emphasizes fostering robust team dynamics, with a focus on identifying, engaging, and retaining top talent. Through the strategic distribution of responsibilities and empowerment at all levels, he plans to engage and motivate the entire Mocemsa team.