Spotware, the developer of the renowned cTrader platform, has announced the appointment of Elena Kupriianova as its new Chief Marketing Officer (CMO). Kupriianova, known for her data-driven strategies and ability to build high-performing marketing teams, brings a wealth of experience from her previous roles in the financial services industry.
With an illustrious career spanning several prestigious brokerages such as Exness, Capital.com, and Currency.com, Kupriianova has earned recognition for her expertise in driving marketing initiatives across diverse markets, including MENA, APAC, EU, UK, and LATAM regions. Her experience also extends to leading AI integration and agile methodologies within marketing teams, reflecting a commitment to innovation and adaptability.
In her previous role as Global Head of Marketing at CFI, a Dubai-based brokerage, Kupriianova demonstrated her ability to craft effective marketing strategies tailored to the dynamic landscape of the financial industry. Her transition to Spotware marks a significant milestone, where she will spearhead marketing efforts for the cTrader platform, renowned for its innovative features and user-friendly interface.
“I believe humans and technology are inseparable, nowhere more evident than in the financial industry. New financial technology, such as web3 and blockchain, has already made a paradigm shift in the essence of our understanding of money itself. I am truly happy to join Spotware, a distinguished leader in financial technology solutions, and believe that cTrader should become the go-to platform for all partners and traders because of its unmatched dedication to innovation, especially in algo trading,” says Kupriianova.
Spotware CEO, Ilia Iarovitcyn, expressed his confidence in Kupriianova’s ability to drive Spotware’s marketing initiatives forward, leveraging her expertise to effectively reach users with top trading solutions. The appointment comes at a crucial time for Spotware, as it continues to solidify its position as a leading technology provider in the fintech space.
Spotware’s flagship platform, cTrader, boasts a user base exceeding 4 million traders globally, with partnerships spanning over 240 brokers and proprietary trading firms. Kupriianova’s appointment underscores Spotware’s commitment to fostering sustainable growth and innovation, positioning cTrader as the platform of choice for traders worldwide.
As Kupriianova embarks on her new role at Spotware, her diverse experience and strategic acumen are poised to drive the company’s marketing efforts to new heights, further cementing Spotware’s reputation as a pioneer in the fintech industry.
