Shwetal Basu has taken on the role of Senior Vice President and Head of Brand and Marketing at Polycab India, marking a significant move in her illustrious career. With over two decades of experience in marketing, Shwetal Basu is expected to bring her vast expertise in driving brand growth and communications to the forefront of Polycab’s operations.
Before joining Polycab, Shwetal held the position of Chief Marketing and Communications Officer at Shoppers Stop, where she played a pivotal role in leading the marketing strategies for the retail giant. Her strategic insights and leadership contributed to strengthening the brand’s position in a competitive market.
Throughout her career, Shwetal has worked with a wide range of prominent organizations, including PepsiCo, TATA Communications, Zicom, HDFC Bank, Aditya Birla Retail, and Metro Brands. Her broad industry experience spans sectors such as retail, finance, technology, and FMCG, which has equipped her with a deep understanding of diverse market dynamics.
With this new role at Polycab India, Shwetal Basu is set to oversee and enhance the brand’s marketing initiatives, aiming to drive innovation and increase brand visibility in the electrical industry.
