Priya Shivakumar has taken on the role of creative head for the South region at DDB Mudra. In this position, she will work closely with Rahul Mathew, the chief creative officer, while sharing leadership responsibilities with Menaka Menon, the president of growth and strategy. Her appointment marks a key addition to the agency’s leadership team.

Before joining DDB Mudra, Priya held various positions at Wunderman Thompson, where she advanced from executive creative director of Chennai to the role of chief creative officer for the South region. Her rich experience in the industry positions her well to lead DDB Mudra’s creative vision in the southern markets, where she will play a pivotal role in shaping campaigns that resonate both locally and globally.

As part of the team, Priya will collaborate with other leaders to elevate the agency’s creativity in delivering targeted solutions for the southern markets. With her strong ability to weave cultural nuances into impactful campaigns, she is expected to contribute significantly to the agency’s continued growth and success in the region.

In her new role, Priya will leverage her vast experience and creative expertise to drive compelling brand narratives, aiming to build deeper connections with consumers and create market-shaping conversations. Her leadership is set to further enhance the agency’s ability to craft meaningful stories that engage audiences across diverse platforms.