Jhoomer Sinha Takes on VP Role at Kuku FM to Drive Growth in Hindi Business

Jhoomer Sinha has been appointed as the Vice President of India Hindi Business at Kuku FM, a prominent audio storytelling platform in India. In her new role, Jhoomer Sinha is set to enhance Kuku FM’s presence across Hindi-speaking regions, focusing on expanding the platform’s content offerings and user engagement.

With a comprehensive mandate, Jhoomer will oversee Kuku FM’s Hindi content library and production processes. Her responsibilities include onboarding new creators, developing innovative storytelling formats, and establishing partnerships for Hindi-related intellectual properties. Additionally, she will play a key role in strategic hiring within her division, all aimed at broadening Kuku FM’s geographical reach and driving customer engagement and revenue growth.

Sinha brings over a decade of experience in the consumer internet ecosystem, demonstrating her prowess in business strategy and growth. She has a proven track record as a strategic leader, recognized for her expertise in scaling consumer internet ventures. Her previous roles at leading consulting and venture capital firms have equipped her with the skills to identify and invest in prominent consumer brands, making her a valuable asset to Kuku FM’s leadership team during this pivotal time.

As Kuku FM accelerates its focus on revenue enhancement and profitability, Jhoomer Sinha’s appointment is timely. The company is leveraging its advanced Generative AI production capabilities and expanding its content formats to reach a wider audience. With Hindi emerging as a primary language for Kuku FM’s users, Jhoomer Sinha’s leadership is expected to drive significant growth in the Hindi user base, building on the platform’s recent success in increasing Hindi content consumption.

An MBA graduate from the Indian Institute of Management Ahmedabad, Jhoomer Sinha also holds a Bachelor of Technology degree in Electronics from the National Institute of Technology, Surat. Her educational background, coupled with her extensive experience, positions her to lead Kuku FM’s ambitious growth strategy as it aims to redefine storytelling and become a household name in the entertainment sector.

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