Upasana Dash has joined Nestasia as Vice President of Branding, where she will lead the development and execution of the company’s integrated marketing strategies. With over a decade of experience in the marketing industry, Upasana brings valuable expertise in driving brand awareness and business growth through innovative and data-driven marketing approaches. Her appointment is expected to strengthen Nestasia’s branding initiatives and enhance its presence in the competitive lifestyle and home décor market.
Before joining Nestasia, Upasana Dash held key positions at several prominent organizations, including RP-Sanjiv Goenka FMCG, Berger Paints India, and Emami Agrotech. At RP-Sanjiv Goenka FMCG, she led digital marketing efforts, focusing on expanding the brand’s online presence and implementing performance marketing strategies. Her leadership in e-commerce and digital transformation significantly contributed to the companies’ growth and consumer engagement.
Upasana has a proven track record in creating and executing impactful campaigns that have resonated with consumers. Her expertise includes developing brand strategies, enhancing customer experiences, and leveraging advanced digital marketing tools. Her leadership in previous roles earned her a prestigious award for Best Social Media Brand at the SAMMIE Awards in 2019, further validating her ability to craft successful, results-oriented campaigns.
Throughout her career, Upasana has demonstrated exceptional leadership in building high-performance teams and fostering strong relationships with stakeholders. Her ability to merge creativity with data-driven insights has been central to her success in driving both brand development and business performance. She is passionate about delivering compelling brand stories and establishing brands as leaders in their respective industries.
At Nestasia, Upasana Dash will focus on enhancing the company’s brand identity and improving customer engagement through cutting-edge marketing strategies. She will lead efforts to ensure the consistency of the brand’s message across various channels, while driving growth through digital innovations. Her experience in e-commerce and digital marketing will be instrumental as Nestasia continues to expand and adapt to the evolving market trends.
Upasana Dash’s appointment signals Nestasia’s continued focus on innovation and growth. With her leadership, the company is well-positioned to enhance its branding efforts and solidify its reputation as a forward-thinking and consumer-centric brand.