Amrita Kumar has been appointed as the Vice President of Marketing at Isprava Group, a premier real estate brand recognized for its luxurious properties. In her new role, Amrita will oversee marketing strategies for Isprava and its sister brand, The Chapter, focusing on strengthening brand presence and driving growth across both entities.
With over two decades of diverse experience in marketing, Amrita has worked with leading global organizations in industries such as aviation, FMCG, technology, retail, OTT, and media. Throughout her career, she has developed impactful brand strategies and innovative marketing campaigns that have significantly enhanced the visibility and value of several well-known brands.
In her previous role at Air India, Amrita played a transformative role in revitalizing the airline’s marketing strategy. Her work was crucial in reshaping the brand’s image and building deeper connections with its customers. This experience highlights her capacity to lead complex marketing initiatives with creativity, precision, and an eye for detail.
At Isprava Group, Amrita will focus on elevating the luxury real estate brand’s storytelling and customer engagement. She will work to create tailored marketing strategies that reinforce the exclusivity and elegance of Isprava and The Chapter’s offerings, ensuring the brands continue to stand out in the competitive real estate market.
Amrita’s role will also involve aligning the brands’ marketing vision with their customer-first philosophy. Leveraging her deep industry knowledge and strategic insights, she will work to drive meaningful growth and ensure the brands resonate effectively with their target audiences.
Amrita’s appointment comes at a time when Isprava Group is expanding its presence in the luxury real estate market. With her leadership, the company is poised to further enhance its reputation for delivering unique, curated experiences through its high-end properties.
Amrita Kumar’s vision aligns seamlessly with Isprava’s commitment to creating one-of-a-kind stories through its offerings. Her journey at Isprava promises to infuse the brand’s marketing strategies with fresh perspectives, ensuring it remains at the forefront of innovation and exclusivity in the luxury real estate space.