Sougata Basu has been appointed as the Vice President of Category and Brand Management at NykaaFashion, where he will play a pivotal role in strengthening the brand’s presence in India’s fashion and lifestyle market. With over decades of leadership experience across various industries, including retail, e-commerce, FMCG, and health and fitness, Sougata is poised to drive sustainable business growth and innovation at NykaaFashion. His extensive expertise in marketing management, category management, vendor relationships, and business development will be key to building one of India’s most loved fashion marketplaces.
Prior to joining NykaaFashion, Sougata has held significant roles in prominent organizations. He was the AVP and Business Head at Ace Turtle, where he merged retail with technology to scale global fashion brands in India. His earlier roles include serving as Director and Head of Menswear at Myntra, Director and Head of General Merchandise at Flipkart, and heading the Food and Wellness division at Cure.Fit. His leadership in these positions helped achieve remarkable business growth and operational excellence.
Sougata has a strong track record of driving revenue generation and developing assortment strategies across multiple sectors. He has been instrumental in launching and scaling digital and tech-enabled business models, which have helped businesses achieve profitability and long-term success. His approach combines customer-first strategies with tech-driven innovations, making him a sought-after leader in the retail and e-commerce space.
Sougata is a results-oriented leader known for his ability to empower teams and foster collaboration with key stakeholders. His success in leading cross-functional teams and designing processes has consistently led to enhanced operational efficiencies and improved customer experiences. He is passionate about building strong business relationships and collaborating with industry leaders to drive mutual success.
Sougata’s academic background includes an MBA in AgriBusiness Management and Marketing from the Symbiosis Institute of International Business, where he was actively involved in leadership roles such as the Head of the Placement Cell. This foundation has supported his career in creating innovative business strategies and leading high-performing teams across multiple sectors.
In addition to his professional accomplishments, Sougata is a strong advocate for diversity, equity, and inclusion (DEI) in the workplace. He has actively participated in discussions around inclusive leadership and bias mitigation, ensuring that organizations can create environments where employees feel valued and empowered. His work towards fostering an inclusive culture will undoubtedly contribute to NykaaFashion’s continued success in an ever-evolving industry.
With his proven leadership and expertise in driving growth through technology and customer-centric strategies, Sougata Basu is set to lead NykaaFashion into the next phase of its journey, enhancing its position as a top fashion and lifestyle destination in India.