Yash Bhanushali has been elevated to the role of Director of Performance Marketing at PHD, a global media agency. Having joined the organization in 2022 as Associate Director of Performance Marketing, Yash’s promotion reflects his valuable contributions and leadership in driving the agency’s performance marketing strategies. In his new role, he will continue to lead impactful marketing initiatives, further enhancing PHD’s position in the competitive media landscape.
With a strong background in digital marketing, Yash has worked with prominent organizations such as Interactive Avenues, Publicis Media, American Express, and Digital Yaari. His journey began as an Executive Assistant at Digital Yaari, where he quickly established his expertise in social media marketing, performance marketing, affiliate marketing, employee training, and advertising. Over the years, he has honed his skills, consistently delivering results-driven marketing campaigns.
Yash holds an MBA in Marketing Management from MET League of Colleges and has built a reputation for his ability to lead successful campaigns that resonate with diverse audiences. His promotion to Director is a recognition of his dedication, strategic mindset, and the impact he has had on PHD’s growth in the performance marketing domain.
In his new role, Yash will focus on advancing PHD’s digital and performance marketing initiatives, ensuring that the agency continues to create innovative, results-oriented solutions for its clients. His leadership will be crucial in maintaining PHD’s competitive edge and delivering exceptional outcomes in an ever-changing digital landscape.
Yash’s elevation reflects his strong leadership qualities and deep understanding of performance marketing. His promotion underscores his ability to adapt to industry shifts and lead the agency’s digital transformation.
As Director of Performance Marketing, Yash will work closely with clients and internal teams to implement strategies that drive business growth, optimize marketing performance, and strengthen PHD’s digital capabilities. His elevation is a clear indication of his continued impact on the agency’s success.
This promotion also highlights PHD’s commitment to recognizing and fostering internal talent, providing employees like Yash with opportunities to grow and make significant contributions to the agency’s future.