Anand Ramanathan has elevated his career by joining Deloitte as Partner & Consumer Industry Leader for South Asia. With a robust background spanning over two decades, Anand has been instrumental in helping clients accelerate growth, optimize margins, and drive business transformation across various sectors such as FMCG, eCommerce, retail, healthcare, and agribusiness. His career has focused heavily on technology-enabled sales transformation, where he helps organizations future-proof their business by aligning customer, brand, product, and channel strategies.
In his new role, Anand Ramanathan will lead Deloitte’s growth initiatives across key sectors in South Asia, including Consumer Products, Transportation, Hospitality & Services, Retail, Wholesale & Distribution, and Automotive. He will be responsible for expanding Deloitte’s capabilities in Transformation & Technology, Strategy, Risk & Transactions, Audit & Assurance, and Tax services. This multi-faceted leadership position will see him play a pivotal role in steering the future of consumer industries, focusing on digital transformation, sales acceleration, and business innovation.
Anand’s expertise extends to various aspects of sales and marketing, including omni-channel strategy, brand management, service excellence, and post-merger integration. His work has consistently revolved around helping organizations enhance their distribution, sales, and channel effectiveness, contributing to measurable improvements in their revenue and market share. Anand’s strategic insights are frequently shared in the press, particularly in areas related to consumer behavior, market trends, and the evolving retail landscape.
Prior to joining Deloitte, Anand Ramanathan served in leadership positions at KPMG, where he spent over a decade leading consulting engagements across diverse sectors. His leadership in consumer industries at KPMG included driving major initiatives in FMCG, e-commerce, and agribusiness. He also pioneered key solutions, such as the FAR (Food, Agribusiness, and Retail) Center of Excellence and the ChaSE (Channel and Salesforce Effectiveness) framework, both of which focused on optimizing business processes and enhancing sales effectiveness for clients.
Anand Ramanathan’s academic credentials further solidify his leadership in the industry. He is a doctoral student and research associate from the Indian Institute of Management, Bangalore, where he co-authored a book on tourism in India and published numerous articles in the fields of sales and marketing. His academic contributions extend beyond India, having taught modules on retail and supply chain management at prestigious institutions like Helsinki School of Economics, Bocconi University, and Tel Aviv’s Recanati School of Business.
Anand’s deep knowledge of the consumer industry is complemented by his passion for teaching and mentoring. He regularly conducts courses on sales, marketing, and supply chain at top business schools in India, where he shares his expertise on driving business transformation and developing strategies that deliver sustainable growth. His work in academia further enhances his ability to guide clients through complex challenges in the consumer sector.
As Anand Ramanathan embarks on this new chapter at Deloitte, his leadership will play a crucial role in shaping the future of consumer industries in South Asia. With his experience in large-scale transformation programs, sales acceleration, and his vast network across the retail, healthcare, and agribusiness sectors, Anand is set to drive Deloitte’s vision for innovation and growth in a rapidly evolving market. His elevation to this role marks a significant milestone in his career and reflects his continued commitment to helping businesses stay ahead of market trends and capitalize on new opportunities.