Umesh Kaipenchery has been appointed as the Senior Vice President and Head of Non-Subscription Revenue at aha, a leading regional OTT platform. With a career spanning years in digital ad monetization, sales leadership, and strategic planning, Kaipenchery’s extensive expertise positions him to drive significant growth for the platform.
Before joining aha, Kaipenchery served as the National Head at Sony Liv, where he successfully led sales teams and contributed to revenue growth. His previous experience also includes key roles at organizations such as Savaan, Yahoo, and Cyber Media, where he gained in-depth knowledge of sales strategies and digital monetization.
In his new role at aha, Kaipenchery will oversee the platform’s non-subscription revenue channels, including advertising, brand solutions, and YouTube. He will focus on optimizing these revenue streams while driving innovative strategies to expand aha’s market footprint.
Kaipenchery’s leadership is expected to contribute significantly to the platform’s growth, reinforcing aha’s position as a market leader in the regional OTT space. His efforts will aim to create enhanced value for advertisers, brands, and the platform’s growing audience base.
As the OTT sector continues to evolve, Kaipenchery’s appointment comes at a critical time. With audiences increasingly seeking diverse and localized content, platforms like aha are leveraging non-subscription revenue channels to provide free or affordable access to their offerings. Kaipenchery’s experience in crafting revenue models and building strategic partnerships will be instrumental in meeting these demands.
aha has consistently invested in expanding its content library and enhancing user engagement. Kaipenchery’s role will align with these efforts by ensuring the monetization strategy supports the platform’s broader goals of audience retention and growth. His ability to drive revenue while maintaining strong relationships with advertisers will be a valuable asset to the organization.
With his appointment, aha is poised to strengthen its non-subscription revenue streams and maintain its competitive edge in the OTT market. Kaipenchery’s expertise and leadership will help the platform navigate the challenges of a dynamic industry while continuing to deliver quality entertainment to its audience.