Smalls Sliders, the rapidly growing QSR chain, has appointed industry veteran Donald “Don” Crocker as its new chief development officer (CDO) in a strategic move aimed at accelerating its expansion efforts. With over three decades of experience, Crocker brings a wealth of expertise to his new role, positioning Smalls Sliders for continued success in the competitive restaurant landscape.
Crocker’s appointment comes at a pivotal time for Smalls Sliders as the brand seeks to capitalize on its momentum and drive aggressive growth across key markets. With a proven track record of success, including his tenure as CDO at Inspire Brands and his extensive experience at Chick-fil-A, Crocker is well-equipped to lead Smalls Sliders’ expansion strategy.
In his new role, Crocker will focus on identifying strategic growth opportunities, forging partnerships, and enhancing market penetration for Smalls Sliders. With over 200 units already open or in development, Smalls Sliders is poised for significant growth under Crocker’s leadership.
“I am thrilled to join Smalls Sliders and contribute to its continued success in the dynamic QSR landscape,” Crocker commented. “The brand’s commitment to quality and innovation resonates with me, and I am eager to leverage my experience to drive growth and unlock new opportunities for the brand.”
Maria Rivera, CEO of Smalls Sliders, expressed her confidence in Crocker’s ability to drive the brand’s expansion efforts, stating, “Don’s appointment marks a significant milestone for Smalls Sliders as we embark on our next phase of growth. His strategic vision and industry expertise will be instrumental in guiding our expansion strategy and positioning Smalls Sliders for long-term success.”
With Crocker at the helm, Smalls Sliders is well-positioned to capitalize on emerging opportunities and solidify its position as a leading player in the competitive QSR market. The brand’s aggressive expansion strategy, coupled with Crocker’s leadership, sets the stage for continued success and growth in the years to come.
