Good Glamm Group, a leading direct-to-consumer (D2C) beauty and personal care conglomerate based in South Asia, has appointed Lauren Bloomer as President-International. With over 23 years of experience in the beauty and consumer goods industries, Bloomer’s appointment aims to spearhead the company’s global growth strategy. She will also join the Board of Wyn Beauty by Serena Williams on behalf of Good Glamm Group.
Lauren Bloomer brings a wealth of experience from her tenure as CEO of Becca Cosmetics and executive roles at Estee Lauder, including Vice President of Global Skincare Marketing and Vice President of Global Promotional Marketing for Clinique. Her expertise extends to branding, with previous experience at Clorox. This appointment aligns with Good Glamm Group’s vision to expand beyond South Asia, following its successful joint venture with Serena Williams to enter the US market through Wyn by Serena Williams, available at Ulta Beauty outlets.
Darpan Sanghvi, Group Founder of Good Glamm Group, expressed excitement about Bloomer’s appointment, highlighting it as a pivotal step for the company’s next phase of growth. Under Bloomer’s leadership, Good Glamm Group aims to strengthen its presence in international markets and build on its flagship brand, MyGlamm, which has become one of the leading D2C color cosmetics companies catering to South Asian skin tones.
Lauren Bloomer’s track record in strategy, global marketing, and brand management positions her as a valuable asset for Good Glamm Group’s expansion plans. Known for her results-oriented approach and financial acumen, Bloomer’s appointment signifies the company’s commitment to achieving further success in the competitive beauty industry. Meanwhile, Good Glamm Group is preparing for an IPO launch in 2025 while undergoing organizational restructuring, including a recent reduction of 15% in its workforce.
The appointment of Lauren Bloomer underscores Good Glamm Group’s strategic moves towards global expansion and its dedication to staying ahead in the evolving beauty market landscape.