Hisense India, a company specializing in consumer electronics and home appliances, has named Pankaj Rana as its new Chief Executive Officer (CEO). Rana, a seasoned industry professional, brings with him over twenty years of expertise in sales & marketing, business development, and general management.
In his new role as CEO of Hisense India, Rana will lead the company’s strategic endeavors, with a focus on expanding the customer base, enhancing brand visibility, and driving overall business growth. Prior to joining Hisense India, Rana held leadership positions in the mobile phones and television sectors across India, South Asia, the Middle East, and Africa, working with renowned companies such as LG, Panasonic, Benq, and Reliance Retail.
Expressing his enthusiasm for the new role, Rana stated, “I am eager to collaborate with the talented team at Hisense India to drive innovation, foster growth, and deliver exceptional value to our customers.” His responsibilities at Hisense India will include expanding the customer base, strengthening the brand’s presence in the consumer electronics and home appliances sector, and overseeing the overall growth of the company.
Steven Li, Managing Director of Hisense India, expressed his delight at welcoming Rana to the organization, highlighting his extensive industry knowledge and leadership abilities as assets for the company’s expansion and growth endeavors. Established as a global technology leader in premium television manufacturing, Hisense operates in over 160 countries, with manufacturing facilities and R&D hubs strategically located worldwide.