In a strategic move to bolster its presence in the Indian market, Chinese electronics giant Hisense has appointed industry veteran Pankaj Rana as the new CEO of its India division. Rana brings a wealth of experience from previous leadership roles at prominent companies including LG India, Panasonic, Benq, and Reliance Retail.
Under Rana’s leadership, Hisense India aims to expand its customer base, enhance its brand presence, and drive significant business growth. His extensive industry knowledge is expected to be a key asset in executing the company’s strategic initiatives. Steven Li, Managing Director of Hisense India, expressed confidence that Rana’s expertise will be instrumental in accelerating the company’s business and sales expansion in the region.
Rana himself has emphasized Hisense’s commitment to maintaining its market position by focusing on delivering high-quality products and services tailored to the Indian market. His appointment signals Hisense’s dedication to reinforcing its foothold in one of the world’s fastest-growing electronics markets.
Globally, Hisense is renowned as a leading television manufacturer, operating in over 160 markets, including key regions such as Australia, the United States, Japan, Mexico, and South Africa. The company boasts 14 manufacturing facilities across the globe, including in South Africa, Slovenia, Serbia, Mexico, and the Czech Republic.