IdeateLab has appointed Ravi Bhaya as its new Chief Executive Officer. This appointment follows the company’s recent repositioning as “The Outcome People” and marks a strategic chapter for IdeateLab. Ravi Bhaya brings a wealth of experience in digital acceleration, marketing transformation, and driving business growth across Europe, Africa, and Asia.
Ravi Bhaya has had a distinguished career at global marketing services organizations, including Publicis Groupe and Serviceplan Group. In these roles, he held responsibilities across various management functions such as client leadership, revenue growth, business restructuring initiatives, and managing cross-functional teams.
In 2020, leveraging his industry knowledge of diverse markets and cultures, Ravi co-founded RSquared Global Ventures (R2GV), which provided strategic consulting to scale-ups within the MarTech, Content, Commerce, and Data space, focusing on growth, innovation, and ROI. He holds an MBA from the University of San Francisco and has a background as a professional tennis player.
Ravi Bhaya expressed his vision for IdeateLab, stating, “IdeateLab has established itself as a leader in the digital-first marcom solutions space. My objective is to build on this foundation, fostering innovation and expanding our digital capabilities to deliver measurable business outcomes for our clients, powered by creative excellence. Our focus is on integrating cutting-edge solutions and data-driven strategies to stay ahead of market trends and further strengthen IdeateLab’s position in the industry. I am excited about the opportunity and grateful for the faith the IdeateLab management and teams have entrusted in me.”
Vrutika Dawda, Director of IdeateLab, welcomed Ravi Bhaya, saying, “We are delighted to welcome Ravi Bhaya to IdeateLab as our new CEO. Ravi’s extensive experience and proven track record make him a perfect fit to lead IdeateLab into its next phase of growth. We are confident that under his leadership, IdeateLab will continue to set benchmarks in the industry and propel the company into a new era of innovation and success.”
With Ravi Bhaya at the helm, IdeateLab is set to solidify its position as a leader in the digital-first marcom solutions space. The company remains committed to pioneering new capabilities and strategies that meet the evolving needs of businesses amid their digital transformation journey.