Chupps, a prominent direct-to-consumer (D2C) footwear brand, has appointed Khairav Duggal as its new Chief Executive Officer. With an impressive career spanning over two decades in the fashion and footwear industry, Duggal brings extensive expertise and strategic vision to his new role.
Duggal’s primary responsibilities at Chupps will encompass steering product development, sourcing strategies, strategic planning, and expanding sales channels, with a significant emphasis on enhancing the brand’s e-commerce footprint. His leadership is expected to reinforce Chupps’ market position, renowned for its commitment to performance, comfort, and durability in the open footwear category.
Before joining Chupps, Duggal served as the category head-lifestyle at Udaan, where he oversaw the comprehensive lifestyle portfolio, including footwear, clothing, and private brands, starting from 2023. His career highlights include influential roles at major e-commerce platforms such as Myntra, Cult, VOONIK, Snapdeal, HomeShop 18, and Dickies India, where he played pivotal roles in shaping and advancing India’s online shopping landscape.
Yashesh Mukhi, founder of Chupps, expressed his enthusiasm about Duggal’s appointment, stating, “We are thrilled to welcome Duggal to the Chupps family. His proven track record in driving category growth and profitability, combined with his deep understanding of e-commerce dynamics, perfectly aligns with our ambitious goals.”
Duggal’s strategic acumen and proficiency in profit and loss management have consistently delivered substantial increases in category sales and profitability across diverse lifestyle portfolios. His appointment underscores Chupps’ commitment to innovation and growth in the competitive footwear market, poised to capitalize on evolving consumer trends and digital commerce opportunities.