Madison Media, part of Madison World, has promoted Vinay Hegde to Chief Executive Officer – Investments. With over 25 years in the industry, Hegde brings extensive experience, including nearly 8 years at Madison Media as Chief Buying Officer. His background spans pivotal roles at Mindshare Fulcrum and Disney, among others, solidifying his expertise in media buying and strategy.
Vikram Sakhuja, Group CEO of Madison Media & OOH, highlighted Hegde’s proven performance in leveraging media domain insights and buying analytics. Sakhuja expressed confidence in Hegde’s leadership, foreseeing exceptional returns on clients’ media investments under his guidance as CEO Investments.
In his new role, Hegde expressed gratitude for the opportunity to lead a talented team and drive strategic investments that enhance client success in the dynamic media landscape. Madison Media handles media planning and buying for esteemed clients such as Godrej, Marico, Asian Paints, and others, reflecting its established position in the industry since its inception in 1988.
Madison World, comprising 11 units and serving 500 advertisers last year, underscores its commitment to delivering tailored media solutions that meet the evolving needs of its diverse client base.