Niraamaya Life, a global digital-first Indian wellness brand, has announced the appointment of Ashwani Gandhi as its new Chief Executive Officer (CEO). With over eighteen years of experience in the digital space, Gandhi has worked with renowned global brands such as Pfizer, Paras Pharma (Reckitt Benckiser), and Himalaya, as well as the global startup Believe Pte. He holds multiple management degrees from prestigious institutes and is an alumnus of IIM Lucknow.
In his new role, Gandhi will lead Niraamaya Life’s three business verticals: Retreats, Direct-to-Consumer (D2C), and Products. His primary goal is to transform Niraamaya Life into a digitally native wellness platform. Gandhi aims to enhance the retreats by offering personalized wellness programs, expand the D2C reach through innovative e-commerce strategies, and introduce new wellness products driven by product innovation. A key initiative under his leadership is the ‘Niraamaya Life’ Wellness App, which will offer services like Yoga, Ayurveda, Sleep Management, and Mindfulness to promote overall health and tranquility.
“I’m thrilled to join the Niraamaya family, a well-established and strong brand with a prominent position in the global market in the wellness segment. Our move into the direct-to-consumer space is a natural progression, and I am eager to lead this transformative journey. By expanding our offerings and innovating across all verticals, including the introduction of the ‘Niraamaya Life’ D2C App, we are looking to further enhance and elevate the wellness experience for our patrons worldwide, creating an ecosystem that nurtures health and well-being,” said Ashwani Gandhi.
In its ongoing pursuit of excellence, Niraamaya Life is set to unveil its own line of consumer products, reaffirming its steadfast commitment to luxury wellness.