Orient Electric, a key player within the $3 billion CK Birla Group, has appointed Ravindra Singh Negi as its new Managing Director and CEO, effective May 31, 2024. This strategic decision aims to strengthen the company’s leadership and drive sustained growth in the competitive electrical consumer durables market.
Negi brings a wealth of experience and a robust track record in the industry. He will be based in New Delhi, succeeding Deepak Khetrapal in this pivotal role. Before joining Orient Electric, Negi served as the Chief Operating Officer of the consumer products division at Bajaj Electricals. His career also includes significant leadership positions at Havells, where he led the Electric Consumer Durables business, and Bharti Airtel, where he was the CEO of the Delhi and NCR circle.
CK Birla, Chairman of Orient Electric, expressed his enthusiasm for Negi’s appointment, stating, “We are thrilled to welcome Ravindra Singh Negi as Managing Director and CEO. His extensive industry experience, particularly in electrical consumer durables, will be pivotal in guiding Orient Electric towards sustained growth. Under his leadership, the company will accelerate its journey towards becoming a future-ready, consumer-centric organization.” Negi’s mandate includes enhancing organizational capabilities and execution excellence across all key business segments. His leadership is expected to drive significant business transformations, turnarounds, and robust P&L growth, continuing the legacy of innovation and excellence at Orient Electric.
Negi’s career spans nearly two decades, marked by his tenure at Bharti Airtel where he held several key commercial and leadership roles. As the former Chairman of the Indian Fans Manufacturers Association (IFMA), Negi is well-versed in the dynamics of the electrical consumer durables sector. His expertise in leading large-scale business transformations and delivering strong financial performance will be instrumental in his new role at Orient Electric.
Orient Electric Limited, a subsidiary of the CK Birla Group, is a trusted brand in the Indian market for consumer electrical products, offering a diverse portfolio that includes fans, lighting, home appliances, switches, and switchgears. With a well-organized distribution network reaching 125,000 retail outlets and a strong service presence in over 450 cities, Orient Electric has established itself as a one-stop solution provider for lifestyle electrical solutions.
The CK Birla Group, with a revenue of $3 billion, is an Indian multinational conglomerate with a presence in diverse sectors including technology, automotive, home and building, and healthcare. The group operates 52 manufacturing facilities across India and internationally, supported by over 35,000 employees. Their commitment to creating long-term value through trust-based relationships and philanthropy is evident through the numerous social development and healthcare initiatives supported by the family’s Trusts and Foundations over the last seven decades.
