Amitavo Bhattacharyya is the Chief Marketing Officer at Apollo Imperial Hospitals, one of the largest and most prestigious healthcare groups in Asia. With over 20 years of experience in healthcare and pharmaceutical marketing, business development, and operations, Amitavo is a recognized leader in the field. His journey is marked by strategic initiatives and a commitment to excellence that has seen him lead some of the most transformative projects in the healthcare sector. Amitavo holds a B Pharm degree, did MBA in Hospital Administration and is a certified Lean 6 Sigma Green Belt, bringing a well-rounded and analytical approach to his leadership.
Before joining Apollo Imperial Hospitals, Amitavo held the role of Head of Business at Labaid Cancer Hospital and Super Speciality Center in Dhaka, Bangladesh. During his tenure, he successfully managed the hospital’s top line and EBIDTA, and spearheaded the recruitment of clinical talent from both Bangladesh and India. Recognized as a turnaround expert, Amitavo was instrumental in launching digital revenue streams such as video consultation, telemedicine, and second opinion services, which not only enhanced the hospital’s service offerings but also significantly improved user retention by 25%. His strategic acumen extended to forging key partnerships, negotiating contracts, and managing corporate tie-ups, contributing to the hospital’s growth and expansion in the healthcare market.
Amitavo’s career is also distinguished by his leadership roles at other notable healthcare institutions. As the Assistant General Manager of Sales, Marketing, and Business Development at Grecian Super Specialty Hospital in Chandigarh, India, he played a pivotal role in expanding the hospital’s reach across the Punjab region. At Centre for Sight Eye Institute in New Delhi, Amitavo managed sales and marketing for the flagship hospital and also led the charity wing, driving significant growth and community engagement. His innovative approach to healthcare marketing was also evident during his tenure as Head of Marketing for IHR IVF Group, where he was responsible for business development in India & International, and fostering partnerships that increased patient traffic from various countries.
Throughout his career, Amitavo has been recognized for his contributions to the healthcare industry. He was named one of the Game Changers in Healthcare Leadership in India by Business Today and received the prestigious Black Swan Award from Asia One. He has also been honored with The Bizz awards in the recognition of Excellence in Business Management from the World Confederation of Business (WorldCOB).
His leadership is characterized by a commitment to leveraging market opportunities, executing strategic marketing plans, and enhancing the patient experience through both operational excellence and digital transformation. Amitavo’s passion for healthcare is matched by his dedication to mentoring the next generation of leaders, as he conducts sessions at various colleges and universities to inspire and guide young minds.
Amitavo Bhattacharyya has a diverse geographical experience that spans both national and international assignments. He has worked extensively in the eastern part of India, including Kolkata, Bihar, Odisha, Jharkhand, and the North East regions, as well as Northern India. His deep understanding of these varied markets has enabled him to tailor healthcare solutions that address the unique needs of each area. Beyond India, Amitavo has taken on significant international roles, working in Bangladesh, Bhutan, and Nepal. His international experience has equipped him with a global perspective and the ability to navigate cross-cultural challenges, further enhancing his strategic leadership in the healthcare sector.
Amitavo Bhattacharyya’s journey is a testament to his expertise in healthcare marketing and business development, as well as his unwavering commitment to improving healthcare delivery through strategic leadership. As he continues to lead Apollo Imperial Hospitals, Amitavo remains focused on expanding the institution’s reach and enhancing patient care through innovative solutions and strategic partnerships, solidifying his position as a key influencer in the healthcare sector.