FNP (Ferns N Petals), a leading gifting brand in India, has appointed Avi Kumar as its Chief Marketing Officer (CMO). In his new role, Kumar will be pivotal in strengthening FNP’s market position both domestically and internationally. He aims to drive growth and innovation across key segments such as flowers, gourmet products, gifts, and personalized items. Kumar plans to introduce new product lines while focusing on achieving ambitious revenue targets and optimizing marketing strategies for maximum return on investment.
Pawan Gadia, Global CEO & Director at FNP, expressed confidence in Kumar’s ability to leverage consumer insights into effective strategies that enhance customer experiences. Gadia believes Kumar’s appointment will further solidify FNP’s leadership in the gifting industry.
Avi Kumar brings a wealth of experience in marketing technologies, content creation, and brand development, gained from senior roles at companies like coto, IGP.com, Zee5, and Big FM. He is renowned for his innovative, data-driven approaches that have consistently driven business growth.
Recognized as a Top 30 CMO by IAMAI and Top 40 CMO in 2019, Kumar’s leadership and marketing prowess have been celebrated with numerous awards, including Marketing Professional of the Year by ACEF, South Asia. His track record of success includes accolades from prestigious platforms such as the New York Festivals, Emvies, DMAi, ET-brand excellence, IRF, and Golden Mikes.
Kumar’s appointment underscores FNP’s commitment to innovation and customer-centricity, aiming to set new benchmarks in occasion retailing through e-commerce and digital transformation. His strategic vision is set to propel FNP towards sustainable growth and continued industry leadership.