Sumit Virmani, Chief Marketing Officer at Infosys, asserts that Artificial Intelligence (AI) is currently leading the charge in marketing, offering brands the potential to democratize creativity and enhance efficiency significantly.
Virmani emphasized that Gen AI represents a monumental shift for marketers, influencing every facet of marketing from experience to effectiveness and efficiency. He underscored the importance of responsible adoption, highlighting its potential to set marketers apart in leveraging its capabilities.
Virmani showcased Infosys’ innovative use of AI in sports marketing, citing an example where fans could create personalized posters celebrating Rafael Nadal’s legacy through a user-friendly AI interface. This initiative exemplifies AI’s capacity to democratize creativity on a global scale.
Beyond creativity, Virmani stressed AI’s role in enhancing marketing efficiency amid growing budget pressures. He discussed Infosys’ adoption of narrow transformer models to customize AI solutions, ensuring responsible AI deployment through tools like Infosys Topaz.
Looking ahead, Virmani expressed optimism about AI’s transformative impact on marketing, predicting widespread adoption across industries in the coming months and years.