Jiten Mahendra has taken on the role of Customer Care Associate and Chief Marketing Officer (CMO) at Shoppers Stop, marking a new chapter in his distinguished career. Mahendra shared the news of his appointment via LinkedIn, expressing his enthusiasm for the new role.
Before joining Shoppers Stop, Mahendra served as the Chief Marketing Officer at Ample, where he spearheaded marketing strategies for both B2B and B2C segments. His responsibilities included the planning and execution of integrated campaigns aimed at enhancing brand awareness, driving customer acquisition, and fostering loyalty across both offline and online platforms.
Throughout his career, Mahendra has held significant roles at leading companies such as BYJU’S, Landmark Group, and Mahindra & Mahindra. With over 20 years of experience in marketing, he has developed a strong expertise in digital marketing, media and advertising, analytics, and customer journey optimization.
In his new role at Shoppers Stop, Mahendra is expected to leverage his extensive experience to drive the company’s marketing efforts and enhance the overall customer experience. His appointment is seen as a strategic move to further strengthen Shoppers Stop’s brand presence and customer engagement.