Nature’s Path has appointed Raj Joshi as their new Chief Marketing Officer (CMO).
In his role as CMO, Joshi will oversee the company’s marketing strategies to strengthen its market presence in North America. He will also lead the research and development team, driving growth for Nature’s Path’s range of USDA Organic and non-GMO Project Certified breakfast, baking, and snack products.
Joshi joins Nature’s Path from Blue Diamond Growers, where he most recently served as Chief Growth Officer. Prior to that, he worked at Kellogg Co. as General Manager and Marketing Vice President, having joined the company in 2001 as Director of Marketing and Innovation.
Raj’s addition to the team is expected to further the company’s mission of leaving the earth better than they found it through a comprehensive marketing strategy. Under his leadership, Nature’s Path anticipates expanding its footprint in North America, launching impactful marketing campaigns, and introducing innovative products that appeal to consumers seeking delicious, high-quality organic foods.