Parisha Trivedi has taken on the role of Chief Marketing Officer at Jadeblue Lifestyle India Limited, bringing extensive experience in fashion marketing and brand strategy. With a career spanning over a decade in the industry, she has successfully led marketing initiatives, creative campaigns, and strategic brand positioning for various fashion and retail brands. Her expertise in conceptualizing and executing large-scale campaigns, along with a strong background in art direction and creative storytelling, will play a crucial role in shaping Jadeblue’s marketing landscape.
Before joining Jadeblue, Parisha Trivedi was associated with Reliance Retail as a Marketing Manager, where she focused on customer segmentation strategies, targeted ATL campaigns, and BTL activations to enhance customer engagement and footfall. She played a pivotal role in building partnerships with influencers, optimizing marketing budgets, and leading cross-functional teams to execute store promotions and events. Her data-driven approach to marketing and ability to align creative strategies with business goals contributed significantly to brand visibility and sales growth.
Earlier in her career, she served as Manager of Marketing and Branding at The Secret Loom, a subsidiary of Ban Labs, where she was instrumental in launching the brand and establishing its visual identity across digital and offline platforms. She was responsible for creative direction, social media management, CRM communications, and performance marketing strategies. Her leadership in building a team of creative professionals and delivering end-to-end campaign execution helped solidify the brand’s presence in the market.
Parisha also held the position of Head of Marketing & Branding at Sweet Dreams India, where she oversaw the brand’s overall look and feel, executed creative projects across various media, and managed celebrity endorsements. She played a key role in defining branding guidelines, directing fashion shoots, and managing collaborations with advertising agencies to enhance the brand’s positioning in the industry. Her experience in handling large-scale marketing events and campaigns added to her expertise in consumer engagement and brand storytelling.
Additionally, she has worked at Zilingo, where she gained exposure to website operations and e-commerce strategies, further strengthening her understanding of digital marketing and online retail. Her experience in handling international projects, including marketing campaigns in Thailand, has given her a global perspective on consumer behavior and brand communication.
After graduating in 2008 and gaining over a decade of experience in the professional world, Parisha has decided to take on a new challenge—pursuing an MBA in Marketing with NMIMS CDOE. This decision underscores her commitment to continuous learning and staying ahead in the ever-evolving marketing landscape.
With her deep-rooted passion for creativity and marketing, Parisha Trivedi’s journey at Jadeblue Lifestyle India Limited is expected to drive innovative campaigns, enhance customer engagement, and strengthen the brand’s presence in the competitive fashion industry. Her ability to integrate digital and offline marketing strategies will be crucial in navigating the evolving retail landscape.
As she embarks on this new role, Parisha’s leadership in marketing, branding, and strategic partnerships will be instrumental in shaping Jadeblue’s growth trajectory and reinforcing its position in the fashion retail sector. Her track record of executing high-impact marketing strategies positions her as a key asset in the company’s expansion plans.