Kinetic Watts & Volts Ltd., a leading entity in the electric vehicle (EV) sector and subsidiary of Kinetic Engineering Ltd., Pune, has announced the appointment of Sachin Bhaiya as the Head of Marketing – EV Business, effective August 1, 2024. With over 20 years of rich experience in Sales, Marketing, Brand Management, and Business Development, Sachin is set to lead Kinetic’s branding, marketing, advertising, PR, digital, creative, product launch, BTL, market research, and product development efforts within the rapidly evolving EV landscape.
Sachin’s professional trajectory is marked by significant achievements across esteemed organizations such as Autoline E-Mobility Pvt. Ltd., Kinetic Motors Company Ltd., Mahindra Two Wheelers Ltd., Garware Motors, DSK Motowheels, and Motoroyale Kinetic Pvt. Ltd. His strategic insight and innovative approach have consistently driven business growth, most notably when he successfully introduced and managed five premium motorcycle brands—MV Agusta, Norton, Hyosung, SWM, and FB Mondial—under the Motoroyale brand, a pioneering concept in the Indian market. His leadership earned him the prestigious Best in Marketing & Communication Award in 2017 by Brand Benelli in Italy, where he competed against marketing professionals from 83 countries.
Sachin’s career has been distinguished by his expertise in product research, development, and launch, with successful campaigns including the introduction of Kinetic SYM Flyte, Kinetic Blaze, Mahindra Duro, and Benelli, among others. These endeavors highlight his capacity to enhance brand visibility and expand market share in a highly competitive environment.
At Kinetic Watts & Volts Ltd., Sachin is expected to harness his extensive experience and strategic acumen to elevate the company’s position in the burgeoning EV market. His focus will be on developing and executing integrated marketing strategies that not only strengthen brand recognition but also foster deep consumer engagement and loyalty. As the EV sector continues to witness rapid growth and innovation, Sachin’s leadership is anticipated to be instrumental in positioning Kinetic Watts & Volts Ltd. as a leader in this dynamic industry.
Sachin’s commitment to excellence and his passion for building brands that resonate with customers have been the cornerstone of his successful career. His ability to lead and inspire teams will be critical as he embarks on this new challenge, and the industry is keenly observing the transformative impact he is expected to bring to Kinetic Watts & Volts Ltd. under his guidance.