Swiss Beauty has appointed Vidushi Goyal as its Chief Marketing Officer (CMO). In her new role, Goyal will lead the overall marketing strategy for all Swiss Beauty brands, including Swiss Beauty Craze and Swiss Beauty Select, as well as its emerging categories and sub-brands.
Before joining Swiss Beauty, Goyal served as Vice President of Marketing at Mamaearth (Honasa), where she led marketing efforts for the personal care and babycare portfolio. Her career also includes key roles at ShopClues, d.light Energy, and FCB+Ulka, where she contributed to multiple award-winning brand campaigns.
Expressing her enthusiasm, Vidushi Goyal said, “I am thrilled to join Swiss Beauty at such an exciting time. My focus will be on building on what has worked for the brand while evolving and differentiating in this cluttered market space. We will keep the consumer and market segment at the core of everything we do. By leveraging new-age marketing principles, we will continue to build a brand that is loved and a business that is built on strong principles.”
Mohit Goyal, Co-founder and Director of Swiss Beauty, welcomed Vidushi, stating, “We are delighted to welcome Vidushi Goyal to the Swiss Beauty family. With her proven track record of data-driven decision-making and innovative approach, we are confident she will take our brand to new heights. Her leadership will be instrumental in redefining beauty standards and connecting more deeply with our consumers.”
Vidushi Goyal holds an MBA from Symbiosis Institute of Media & Communication, Pune, and completed her undergraduate studies at Hindu College, Delhi University.