On May 29th, 2024, Paytm’s online entertainment ticketing arm, Paytm Insider, announced the elevation of Varun Khare, previously the business head for the live entertainment segment, to the position of Chief Operating Officer (COO). Khare, with a tenure of four years within the company, has been pivotal in driving significant growth, boasting over 100% increase in gross merchandise value (GMV) for the past two consecutive years, as asserted by the company.
Before his stint at Paytm Insider, Khare held various leadership positions at Fountainhead Promotions & Events Pvt. Ltd and Oranjuice Entertainment, showcasing a wealth of experience in the entertainment industry. His LinkedIn profile highlights his multifaceted expertise, which undoubtedly contributed to his instrumental role in shaping Paytm Insider’s operational strategies and growth trajectory.
Founded in 2014 as Insider.in, the company underwent a transformative journey, offering a comprehensive platform for hassle-free ticket bookings for a diverse range of live and online events, including concerts, sports events, and stand-up comedy shows. With a remarkable track record of selling over 27.5 million tickets for more than 150,000 events nationwide, Paytm Insider stands as a prominent player in the entertainment ticketing domain.
In 2017, fintech giant Paytm acquired a majority stake in Insider.in, infusing $5.42 million (INR 35 crore) into the event ticketing venture, subsequently rebranding it as Paytm Insider. This strategic move underscored Paytm’s commitment to diversify its portfolio and tap into the burgeoning market of online entertainment ticketing.
With Varun Khare assuming the role of COO, Paytm Insider is poised to scale greater heights, leveraging his expertise to further innovate and enhance its service offerings. As the entertainment industry continues to evolve, Paytm Insider’s robust platform, coupled with Khare’s strategic leadership, positions the company for sustained growth and dominance in the market.
In conclusion, Varun Khare’s appointment as COO signifies Paytm Insider’s unwavering dedication to excellence and its commitment to delivering unparalleled experiences in the realm of online entertainment ticketing. With a proven track record of success and a visionary leader at the helm, Paytm Insider is primed for a future marked by continued innovation and expansion.
