Balmer Lawrie & Co. Ltd., a prominent player in the logistics and manufacturing sector, has recently appointed Sushil Dugar as the Chief Operating Officer of its Strategic Business Unit (SBU) – Logistics Services.
Sushil Dugar, a seasoned professional with 29 years of diverse experience in sales, marketing, operations, and business development, brings a wealth of expertise to his new role. His last 19 years have been primarily focused on the logistics domain, covering areas such as CFS operations, sales, freight forwarding, and multimodal cargo handling.
In his role as COO, Dugar is responsible for overseeing and strategically guiding the SBU Logistics Services. He has initiated significant improvements in efficiency and effectiveness across all activities. Notable achievements under his leadership include the establishment of the unit as a Goods Transport Agency (GTA), aligning with the company’s goal of becoming an integrated logistics service provider, successful negotiations to reduce input costs for major services, and the creation of a dedicated branding team to enhance market presence.
Before assuming his current role, Dugar served as the Business Head of SBU Logistics Services, where he was instrumental in achieving substantial growth. As the National Head of Sales & Marketing for the SBU Logistics [Freight Forwarding], he built and led a high-performing sales team, achieving notable business and sales targets across India.
Dugar’s academic credentials include a 3TP for Senior Management from the Indian Institute of Management, Ahmedabad, and further management education from the Indian Institute of Management, Calcutta. These prestigious programs have equipped him with advanced management skills and strategic insights.
