Bajaj Electricals, a prominent player in the consumer durables market, has announced the appointment of Vishal Chadha as the Chief Operating Officer for its Consumer Products division. Vishal Chadha brings over 28 years of experience from leading organizations such as Britannia, Nokia, Snapdeal, and Kohler.
An alumnus of IIM-Lucknow, Chadha has a proven track record in Sales, Category Management, Marketing, and General Management. His career highlights include driving revenue growth and operational transformations, particularly noted during his tenure at Britannia, Nokia, and Snapdeal. At Kohler, as Managing Director for India and South Asia, Chadha played a pivotal role in enhancing profitability and positioning the brand as a top-tier industry player through strategic B2B initiatives and expansive retail strategies.
Shekhar Bajaj, Chairman of Bajaj Electricals, expressed his enthusiasm for the appointment, saying, “I would like to welcome Vishal Chadha as the new Chief Operating Officer for our Consumer Products Business. Vishal’s extensive experience and strategic acumen in driving growth and operational efficiency make him a perfect fit for this role. His leadership will be pivotal in accelerating our growth trajectory and enhancing our market presence. We are confident that Vishal will play a key role in our continued success and innovation.”
Anuj Poddar, MD and CEO of Bajaj Electricals, also commented, “Vishal Chadha brings a wealth of experience with a proven track record in driving growth coupled with margin expansion. He blends a consumer-centric approach towards the marketplace with a focus on operational excellence to ensure strong execution. I am confident his leadership will be invaluable as we continue to drive the next phase of our strategic journey for the Consumer Products Business. Vishal’s expertise will help deliver exceptional value to all our stakeholders.”
