Gap Inc. has appointed Sven Gerjets as its new Chief Technology Officer (CTO), a strategic move aimed at enhancing the company’s technology portfolio and digital capabilities. This appointment, announced by Richard Dickson, President and CEO of Gap Inc., underscores the company’s commitment to strengthening its digital infrastructure and deepening customer engagement.
Gerjets is recognized as a seasoned technology leader with a distinguished record across various industries. He has led major organizations such as AT&T, DirecTV, Time Warner, and Mattel, where he played a pivotal role in transforming legacy platforms into digital-first environments. His expertise spans modernizing direct-to-consumer technology, including front-end order management, warehouse management, and point-of-sale solutions.
In his new role at Gap Inc., Gerjets will be responsible for driving the company’s technology strategy, reporting directly to Dickson. The CEO highlighted the importance of having a robust technology roadmap that supports the reinvigoration of Gap’s brands and enables the company to build stronger connections with its customers.
Gerjets is expected to lead Gap Inc.’s efforts in pushing the boundaries of operational efficiency, product creation, and customer engagement. He is known for his strategic and cultural transformation skills, and his leadership is anticipated to guide Gap Inc. in its journey to leverage data science and other advanced technologies effectively.
Dickson expressed confidence that Gerjets’ expertise and leadership will position Gap Inc. on the right path to success, emphasizing the critical role of technology in achieving the company’s goals and enhancing its market position.