Adhishree Murdia has been elevated to the role of Vice President of SVOD (Subscription Video on Demand) Marketing for India and Global at ZEE5, marking a significant milestone in her career. Previously, she served as Vice President of Brand and Content Marketing at ZEE5 Global, where she played a pivotal role in strengthening the platform’s global presence and expanding its reach across international markets.
With over two decades of experience in brand building, Adhishree has developed a proven track record across both traditional and digital platforms. Her expertise spans key areas such as P&L management, brand development, digital marketing, and forging strategic partnerships. She has also contributed to driving revenue growth through innovative brand solutions, solidifying her position as a leader in the marketing field. Her past roles at UTV Bindaas , BCCL , and Turner International India further enriched her portfolio, equipping her with valuable insights into brand and content marketing.
A postgraduate in marketing from Welingkar Institute of Management, Adhishree is now poised to leverage her strategic expertise in her expanded role at ZEE5. In this capacity, she will drive the platform’s SVOD initiatives, focusing on enhancing user engagement, crafting targeted marketing strategies, and strengthening ZEE5’s competitive position in the rapidly growing streaming industry both in India and internationally.
Adhishree’s leadership and vision are expected to further accelerate ZEE5’s strategy, fostering a stronger connection with audiences and unlocking new growth and revenue opportunities within the streaming sector. Her experience in digital marketing and strategic partnerships will be integral to optimizing the SVOD experience for global users.
Her tenure at ZEE5 has equipped her with a deep understanding of the evolving entertainment landscape. As she steps into this new role, she is set to push the boundaries of innovation in OTT marketing. ZEE5’s SVOD efforts are poised for continued success under her guidance, with her strategic direction paving the way for new heights in the competitive streaming market.
This promotion underscores ZEE5’s commitment to enhancing its leadership and positioning in the dynamic OTT space. With Adhishree Murdia at the helm of SVOD marketing, ZEE5 is well-positioned to solidify its standing as a global leader in the OTT sector.
As ZEE5 continues to expand its presence and offerings, Adhishree’s contribution will be crucial in aligning marketing initiatives with the company’s broader business objectives, driving its growth and success in an increasingly competitive digital landscape.