Aditya Tandon has been appointed as the Chief Brand Officer at Zee Media, effective January 15, 2025. The decision, approved by the company’s Nomination and Remuneration Committee, highlights the strategic importance of this role within Zee Media’s leadership team. The company has also formally notified the Bombay Stock Exchange regarding Tandon’s induction into its senior management.
With years of experience in marketing and brand management, Tandon brings an impressive track record of success across diverse markets, including India, Nepal, Mauritius, and Canada. Known for his exceptional brand-building skills, he has led multiple high-impact launch and re-launch campaigns, blending innovative strategies with digital and technological advancements. His efforts have earned him more than 100 accolades on prominent platforms like the Asian Television Awards and Promax.
Tandon’s academic credentials include a Bachelor of Arts (Hons) from Delhi University, a postgraduate diploma in international marketing from the Delhi School of Economics, and a Master’s degree in Management Studies from Carleton University, Canada. His career also features notable achievements at Network18 Media & Investments, where he served as Vice President of Brand Marketing. He played a pivotal role in rebranding CNN-News18 and enhancing the brand performance of the Hindi news cluster, earning widespread recognition for his innovative approach to marketing.
At Zee Media, Tandon’s expertise is expected to strengthen the organization’s brand strategy, drive impactful campaigns, and further enhance its position in the competitive media landscape.