Arabinda Ghosh has been appointed as Vice President – Media Marketing at HT Media Group, marking a significant advancement in his career within the media and marketing sectors. In this new role, Arabinda will spearhead media marketing strategies, leveraging his extensive experience to drive impactful campaigns and enhance brand visibility for HT Media Group. His appointment reflects the company’s commitment to strengthening its media strategy and positioning itself at the forefront of the industry.
With over 20 years of experience in media strategy, marketing communications, and digital strategy, Arabinda brings a wealth of expertise to his new role. Before joining HT Media Group, he served as Head of Strategy, Planning, and Insights at dentsu international, where he led major strategic initiatives and developed data-driven marketing solutions. His role involved crafting innovative media strategies and overseeing the execution of comprehensive marketing campaigns across diverse platforms.
Arabinda’s career also includes significant positions such as Chief Strategy Officer at ZenithOptimedia, where he was instrumental in shaping media strategies and enhancing client engagement. He has previously worked at TNS as a Senior Consultant and held key positions at Kantar Millward Brown India as Director and Nielsen, where he honed his skills in media planning, strategy development, and market research.
Throughout his career, Arabinda has demonstrated a strong capability in driving media strategy and delivering strategic insights, making him a valuable asset to HT Media Group. His extensive background in media marketing and strategic planning will be pivotal in advancing the company’s objectives and achieving its growth targets.