Archana Chopda has taken on the role of Vice President – Marketing at greytHR, a leading HRMS SaaS company. With over 19 years of experience in strategic marketing across various industries and product categories, Archana brings her expertise to drive revenue growth and customer acquisition for greytHR. She is committed to expanding the company’s customer base and reaching new geographies to fuel exponential growth. greytHR already serves over 27,000 customers and has more than 2.5 million users, positioning it for continued success under Archana’s leadership.
Before joining greytHR, Archana held key marketing roles at some of the world’s largest companies, including HP Americas, GE, Salesforce, and Microsoft. Her extensive background in B2B and B2C marketing, digital transformation, and brand positioning has made her a leader in the industry. Throughout her career, Archana has worked closely with C-suite executives and change management programs to align marketing strategies with business goals, driving measurable results.
Archana’s contributions have been widely recognized, earning her honors such as being named one of Asia’s 100 Powerful Women Leaders in 2023 and one of the Global Power Leaders in Marketing & Communications by White Page International. She was also recognized as one of India’s Top 100 Most Influential Marketing Leaders in 2022 by the World Marketing Congress & CMO Asia. Her work has had a significant impact on the marketing and communications field, and she continues to serve as a mentor and advisor to startups.
In addition to her professional accomplishments, Archana is passionate about empowering women leaders and entrepreneurs. She continues to support initiatives like the 1000 Women Initiative and Catalyst for Women Entrepreneurship, where she serves as an advisor. Her leadership is not only focused on driving business growth but also on fostering diversity and empowering future generations of marketing leaders. Archana looks forward to collaborating with the talented team at greytHR to make a meaningful impact in the HRMS domain.